The WWF site is well set out. They have used colour to lead the audience around the page. The items that they want to draw attention to are highlighted with that browny orange colour. When you enter the site, your attention is drawn to the beautiful sunset image of pelicans and then your eye is lead to the left of the screen with information about “Our Work”, “Act” and “About Us”.
The next section that becomes obvious is the “WWF-Australia News”. At the bottom of this section is the links to “More: Feature articles Latest media releases RSS feeds”.
To the right of this is their “WWF Blog”, giving information from the WWF team and encouraging feedback from their audience.
Directly underneath the header is a contrasting coloured image that is drawing the audience’s attention to what is there main fund raising project, “The Antartica Appeal”.
I guess the negative aspect of this layout is the user has to scroll down to observe the whole site.
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The WWF site is well set out. It's simple, with a few images that don't confuse readers, the image of the pelicans is good because it does catch viewers eyes, and the contrast with the image below is powerful and draws viewers to that next. The blue isn't too bright so it doesn't take away from the picture of the pelicans. As you said the WWf Australia News is quite obvious with the layout, i think it stands out because of the white space and the orange headings. I also think the retail therapy box is effective by its use of the colour green (and smaller colourful images), its subtle and doesn't draw attention away from other important aspects of the page.
ReplyDeleteI don't know whether the gradient on the sidebar(navigation bar) is that effective though, i think just the plain orange would look better and stand out more.
Even though you have to scroll down to look at the other articles, you don't have to scroll down that far, compared to other websites (like greenpeace!)
The WWF site is defiantly well set out. The use of the colour orange works well in highlighting the headings and more important areas of the page. There are plenty of visual images that help the viewer to understand what WWf is all about, whilst also creating a visually pleasing element.
ReplyDeletei think i agree with kara though in saying that the gradient on the navigation bar is slightly distracting and would probably be more effective without..
“Our Work”, “Act” and “About Us”, these topics are great topics to be lead to, as they are filled with helpful information...
that comment came from Sam, to by the way....
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